Abby Lehman

• Led collaborative cross-functional teams, collaborating closely with marketing, product management, and creative teams to craft and execute multi-channel content strategies that elevated product narratives for diverse audiences. Fostered deep partnerships with product teams to shape the in-product brand vision and effectively bring the product story to market.
• Created and led a comprehensive content strategy for the ENVI Ecosystem, a new solutions-based product portfolio built around our flagship technology. This strategy supported broader business growth objectives and enhanced product value for diverse customer segments.
• Developed customer-centric narratives rooted in real-world challenges, clarifying ENVI Ecosystem’s value proposition to both existing and new customers. Established central themes adaptable to various industries and personas, ensuring messaging resonated across diverse segments.
• Introduced new content formats, transitioning from dense technical materials to more relatable, easily consumable video and interactive content. Implemented a measurable video content strategy, doubling total viewers and increasing viewing length.
• Spearheaded the shift from in-person to digital-first events, reducing overhead while expanding audience reach. Delivered comprehensive creative leadership across concept development, branding, and production for large-scale Sessions events. Managed project budgets and resources to deliver impactful experiences within tight constraints.
  
• Created smaller-scale thought leadership events, such as Geospatial Distancing, to highlight industry expertise and position NV5 as a forward-thinking leader.

• Developed/launched community engagement projects that grew our paid subscriber base and increased user retention
  
• Re-established editorial web presence by reviving outdated/underutilized blog features
  
• Launched “Featured User” blog series and managed editorial process end-to-end: compiled user data to select subjects; standardized and conducted interviews; and produced/published article content
  
• Provided creative resources and templates to content creators on staff, increasing efficiency and consistent representation of the Shoplook brand
  
• Reported directly to CEO, providing direction and feedback to leadership throughout the rebrand process; simultaneously functioned as POC to external rebranding and creative agencies
  

• Managed contract/freelance customer projects, managing third-part resources to enhance my own services providing creative direction, brand development, and supporting assets like photography /graphic design
  

Independently published digital magazine with style-focused content, underpinned by powerful female narratives