Shoplook launched in 2018 as a fashion discovery app, giving users a blank canvas to create their own looks and a community where they could share them.

After the platform surpassed one million users, the CEO saw an opportunity to evolve the brand identity to better reflect what Shoplook had become.

Shoplook lowered the barrier to creative tools, making visual storytelling more accessible to a younger, Gen Z audience.

This new generation of users pushed the platform beyond fashion, using artistic collages and mood boards for self-expression, curation, and inspiration.

To lay the foundation for future financial growth, Shoplook needed a brand identity that reflected this evolution.

We modernized Shoplook’s logo and evolved its color palette, creating a distinct visual identity through saturated gradients, cutout collage imagery, retro digital interface elements, and a wireframe grid representing the blank canvas where every creation begins.

To support the launch, a regular blog series featuring user interviews would bring the refreshed brand to life while strengthening the Shoplook community.