CASE STUDYShoplook
Evolving a fashion app into a creative community.
My role:
Creative Lead
Creative Concept Development
My Role:
Moodboards, mockups, and presentation artwork to refine and develop the core visual framework.
1
Creation of moodboards filled with trends, inspiration, and ideas that would shape the app’s aesthetic and key visual elements.
2
Mockup artwork to visually encapsulate these themes and establish a strong foundational starting point before engaging with a third-party agency.
After multiple rounds of refining moodboards, cohesive themes began to emerge:
Focus: Visual aesthetic reflecting the creativity and self-expression of our users.
Canvas: Overlapping, collage-like layouts
Color: Bright violet color palette and gradients
Sharp image cutouts: Stickers, retro ephemera, photography, textures
3D imagery: Playful objects, abstract shapes
Illustration: Text, doodling
3
Agency Management & Collaboration
My Role:
External agency collaboration, guidance, and project management through cycle of reviews and iterations as the brand book and guidelines were built and refined.
Translation of moodboards into foundational brand elements: brand value, typography, color palette, and UI elements.
1
Move beyond key elements of the aesthetic into refinement of color palettes, fonts, typography, and key UX visuals.
2
Final Assets and Guidelines
My Role:
Finalized asset library and guidelines delivery.
Usage guidelines for fonts, icon and wordmark.
1
2
Custom gradient, icons, color, logo, and wordmark.
Rollout, Marketing, and Organic Content Strategy
My Role:
Rollout support and organic content strategy.
Assets are handed off for implementation across website and app.
1
New app store marketing images implemented.
2
Blog site created with a featured user interview series (written by me) to promote user community interaction and adoption of new brand.
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